A few days ago I was browsing on You Tube when I found a great video posted by the Vintage make-up guides. It is actually a make up tutorial from the 1940's: two lovely ladies sitting at their dressing table showing how to smooth their faces and how to use lipstick very thoroughly because "Lipstick is your exclamation point! " and of course to make sure your lipstick matches your nail polish and your "rouge". All of sudden I realised that was exactly what we watch now daily on You Tube: lovely ladies doing make up tutorials to teach beauty tricks, giving opinions of which products are the best for what.
So I started thinking at the whole concept of beauty over 60 years ago, at the time when my granny would have been a young woman, living in a very difficult period of history were everything was influenced by the war, beauty not excluded. That was the time of bright red lips, narrow hips and skirts that ended just below the knee, where despite the fact people were living with the bare minimun, women were strong and intended to show their femininity for themselves and for their own country.
As a young woman today living in the recession, which I concede can't really be compared with what our grand parents went through, but still is difficult enough to make unemployment and redundancy an obstacle to create a future for myself and my future generation, I wonder how much we are influenced by our past and what role beauty has today on our life.
We are surrounded by beauty blogs ( ehhhhmmmm yes this is one those ), You Tube videos, Tumblr, Pinterest and other tutorials which all have the same purpose: sharing. This is the vehicle that we use to share our beauty tips and review products that we love or don't, to choose a product that is really worth trying and spending our money on, and I guess this is our way of still caring for our look and not waste pennies.
So I wonder, as a new generation are we really different from those strong impeccable women from the '40s ?
I know is a different type of blog post from my usual products reviews, but I would love to know your thoughts about it :)